Drink Local
(Integrated Campaign)

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The Drink Local campaign’s goal was to spread brand awareness about CraftHounds, an on-demand craft beer delivery company, by aligning the brand with a relevant cause and key influencers in the San Diego community.

Launched with a film that features head brewers of popular San Diego breweries, the campaign encourages people to support local, independent breweries (CraftHounds’ partners).

The film is paired with a landing page, where viewers are encouraged to go to learn more about how they can support their local breweries. The site features a native call-to-action to join the brand’s newsletter – another key source of revenue for the company.